Explore how CICB & ApexBrasil boost Brazilian leather exports with innovation and sustainability. Unlock the global success of Brazil's leather indust

CICB and ApexBrasil: Partners in Driving the Brazilian Leather Export

In the era of ever-expanding globalization, exporting high-quality goods has become an integral part of economic development strategies for nations. Brazil, with its rich leather industry, is no exception. In this endeavor, the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) have been indispensable partners on the journey to take Brazilian leather to the global stage.

Mission and Vision of CICB

CICB, a reputable organization representing Brazilian leather producers, is relentlessly working to enhance the quality of its products. From ensuring manufacturing processes adhere to international standards to continuous innovation and technological improvements, CICB is committed to elevating the Brazilian leather industry to new heights.

Role of ApexBrasil in Brand Development and Market Expansion

ApexBrasil plays a strategic role in introducing Brazilian leather products to the international market. With specific and effective trade promotion programs, ApexBrasil assists businesses in seizing new opportunities, building partnerships, and attracting foreign investment to expand production and distribution scales.

Promoting Brazilian Leather: The Perfect Synergy Between CICB and ApexBrasil

The combination of CICB's industry expertise and ApexBrasil's international experience has created a powerful model for promoting Brazilian leather. Key activities such as participation in international fairs, trade missions, and marketing strategy implementation have significantly contributed to expanding the global market share of Brazilian leather.

Leveraging International Fairs

Participating in international fairs not only allows CICB to showcase its products but also provides opportunities to meet and discuss directly with potential importers and partners. This promotes the expansion of the business network and facilitates the signing of cooperation agreements.

Images from Lineapelle's photo exhibition

Diverse Marketing Strategies

ApexBrasil has developed a range of marketing strategies to optimize the promotion of the Brazilian leather brand. From organizing creative advertising campaigns to sponsoring fashion and design events, each step is aimed at enhancing the global presence and reputation of Brazilian leather.

Investment in Sustainability

CICB has also increased its initiatives for sustainability certification (CSCB), which promotes environmentally friendly and socially responsible leather production. This commitment to sustainability has become a significant competitive advantage in international markets, where consumers and businesses are increasingly concerned with ethical sourcing and production practices.

Tailored Support for Businesses

ApexBrasil provides tailored support for Brazilian leather businesses to navigate the complexities of international trade. This includes market research, legal advice, and logistical support, ensuring that companies can compete effectively on the global stage.

The partnership between CICB and ApexBrasil is a testament to the power of collaboration in driving industry success. Through their joint efforts, Brazilian leather has made significant inroads into the international market, known for its quality, innovation, and commitment to sustainability. As they continue to work together, the future of Brazilian leather exports looks both promising and sustaina.